Dwayne,
Hey- been trying to get in touch with you, but not surprised it’s difficult to answer and respond to each of your 1.86 million Twitter fans + 4.75 million Facebook fans. I get that you’ve been distracted. That’s cool- no worries! I know you’re busy filming a thousand movies + wrestling + obviously working out a ton. That’s the life of a kick-butt celebrity, I hear ya! But all I’ve been trying to reach out & say is that you’d be the perfect advisor for Greatist.com, this awesome high-quality content-based health & fitness startup I run, and I think you should seriously consider coming on board. Seriously. (After all advising a startup is the cool celebrity thing to do now! At least Leonardo DeCaprio did it. You’re not Leonardo DiCaprio, but you could be the Leonardo DeCaprio of ##Boots2Asses?) Here’s why:
For one, you’ve got the perfect #greatist personality. Personally, have mad respect for how people trust you, recognizing your hard work and passion while admiring your positive, fun-loving mentality. You’re also impressively engaged with your audience and fans, motivating them to “stand fearless in the face of adversity and bring it every day” w/ you and your Team Bring It. That’s difficult to do & you’re clearly committed to it– engaging with your fans & making them feel special, one at time, in a way that most celebrities don’t care to do (or pay others to do for them).

At Greatist, we talk a lot about informing & inspiring the world to make healthier choices in a relatable and down-to-earth way– and you rock that, too. We champion celebrating the healthier choices people make , the #imagreatist mentality, without feeling bad about the poor choices– and you embody that. You wake up at 6am, push through a crazy workout, then you strap on a pair of CGI wings and make movies like the Tooth Fairy (where the joke’s on… everyone?). You challenge John Cena to throwdown, then sing Sam Cooke’s classic You Send Me on TV. You blow shit up for your day job, then say motivational & kind things like this. That inspires & resonates with people, exactly what we’re trying to achieve with our fitness, health, and happiness content.
Greatist is different because, like you, we only do things in a high-quality way. We’re in it because, like you, we care passionately about achieving something great for the world, be it a few lost pounds or laughs. And we’re doing this because, like you, we love every second of what we do.
Finally, you’ve got some huge movies and roles ahead of you & we, too, have been growing like gangbusters. We’ve had nearly 300,000 unique visitors in the last 30 days and it just… keeps… growing. We’ve been mentioned everywhere, from Outside Magazine to The Huffington Post– and it’s only just beginning.
So, long story short (too late?), was hoping to have the chance to convince you to spare a few moments on a monthly basis to offer your thoughts, guidance, & wisdom on what we’re doing with Greatist and how we’re doing it.
Obviously, recognize how valuable your time is, but we know it’d be worth it: a very cool opportunity for you to support, an interesting world to get involved in, and a wonderful cause to champion.
We’re working to build the world’s first trusted health & fitness brand– and we’d love your help to make it happen.
So, Dwayne, if you’ve got a second to even think about this, let’s chat ASAP. And if the person who’s reading this isn’t The Rock, but knows him or went to school with him or knows the person that one time he looked funny at in college at UM, let me know ASAP too. Will jump on any leads I can get! (And in that case, thanks for reading, whoever you are, and in the future, though this time it’s cool, don’t get in the habit of reading stuff that isn’t addressed to you, you sneaky reader.)
Thanks Dwayne & would love to connect when you’re in NYC (in February, I hear, promoting Journey 2, right?). Just let me know when works. Thanks again,
–
The Derek
ceo & founder, Greatist + #TeamBringIt
derek [at] greatist.com
January 19, 2012 9:08 am | 0 Comments






