Derek Flanzraich

The Greatist Health & Fitness Manifesto (Updated)

With time, communication, and learning, everything evolves. And my thinking on health & fitness, especially my thinking on what Greatist is trying to achieve in that space, has too. Articulating the movement we’re trying to start (really any movement) is difficult, but here’s my most current attempt:

More must-read health & fitness news and information at Greatist.

My First Skillshare Class: Organic Content Growth

Egged on by my good friend Scott Britton & inspired by his awesome life hacks class, I’ve finally given in and am going to teach my first Skillshare class. It’s called How to Grow From 0 to 250,000 Organic Uniques in Under 6 Months and it’ll have everything: awesome tips, shocking tricks, and evil wizard jokes (well, at least the description will).

At the very least, it’ll be the highlights (cop lights, flash lights, spot lights, strobe lights, street lights) from the very beginning of the Greatist story. I’ll be covering everything we did right (and wrong) before the site launched, how we built & grew social media + organic search traffic from the start, and how to create compelling content that readers love & share. Plus also evil wizard jokes (which is a new category of jokes I just made up).

If you’re in NYC and interested in growing or building a content-driven site, take the class! Or if you want to see Greatist HQ and haven’t before, take the class! Or if you’d just like to do me a smaller favor, don’t take the class and instead spread the news about the class!

Thanks for the support!

Lean Startup Business Card

The team finally convinced me to purchase some business cards, despite feeling they’re mostly unnecessary.

To make sure none go to waste, here’s what we designed:

Love Every Second of What You Do

Except for in extreme circumstances, we now (more than ever) live in a world where there’s no legitimate excuse for not loving every second of what you do. Today, it’s possible to make a fortune from behind a laptop screen. It’s possible to get funding from people (and even the government) just by proving you can build something that matters. It’s possible to become a leading voice in a space just by working at it. It isn’t easy, sure. Of course there’s some luck & chance involved. But you make your own luck. You make your own opportunities. You handcraft your own future. If every morning you’re not excited about what’s next, if every evening you’re not terrified by how much more goodness you could have done, if every day you’re not awed by the power that’s in your hands to build any product or any path you want, what’s standing in your way? Living for the weekends sucks. Yet the majority of those short lives are spent “at work.” How can you not want a work that matters? That fulfills you? That you can rightfully call “not really work”?

But it’s more complicated than that, right? It’s hard to think differently, harder to take a risk– but what good has come out of thinking & doing the same as everyone else? Again, this doesn’t mean it’s easy. It doesn’t mean there aren’t steps along the way, times of hardship, & dues you have to pay. If you don’t know yet what you’ll love, that’s a frustrating process that needs to take its course. But, knowing what that’ll be, what’s stopping you from finding what makes you happy? What’s preventing you from discovering what makes every day worth it? And then why aren’t you allowing yourself to love every second of what you do?

Why Christmas At Starbucks (In the Middle of November) Is Awesome

I walked into a completely transformed Starbucks this morning: Green price tags had been switched to snowy red and paper evergreen trees has replaced turkey decorations. Every barista was wearing a holiday-themed hat, from reindeer to elf. Jingle Bells was playing from the speakers. And, just like me, a hundred million people walked into Starbucks today and smiled.

The power brick & mortar chains have is astounding. Starbucks can remove artificial flavors & dyes from their foods and instantly affect, even in a small way, people’s diets. Starbucks can introduce free universal wifi and instantly become the world’s largest free internet hotspot provider, transforming the way people do work. Changing the way millions of people eat on a massive scale can have a big difference. Even just bringing smiles to millions of people today can have a huge impact. Making work and access easier on a massive scale can opening up new opportunities (think how many startups have started in a Starbucks– Greatist included). As any reader of this blog knows, I’m obviously a huge fan of Starbucks, less just because I like their coffee (when I go, it’s almost always just black/iced coffee or green tea for me), but more because they know they can have that massive effect and then try, for better or for worse, to have a positive one. Huge opportunity comes with huge responsibility and not too many brick & mortar chains embrace that chance as anything more than increasing value for their shareholders. It’s increasing value for the world that brings people back– and it’s why, as someone who’s quick to be critical with anything that’s uber-popular, I support Starbucks whenever I can.

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